Summary: In today’s digital advertising landscape, it’s harder than ever to stand out from the crowd and grab a consumer’s attention. So what’s a company to do? In this episode of Data Myths, Malinda walks us through the complex and evolving world of digital advertising. Reviving the “Data Myths Leaders and Losers” segment, Malinda breaks down everything from Google’s dynamic advertising to the future of cashing in as an influencer. Is traditional advertising dead? Can anyone take over Google as the top advertising platform? What does it take to catch a consumer’s eye? Listen to this week’s episode to find out.
What We Covered:
4:00 – Digital vs traditional advertising.
6:00 – Different types of Google Ads: Text, shopping, display, video
6:00 – What is a dynamic ad?
7:00 – What is a native ad?
12:00 – Influencer Marketing
14:00 – Regulations are growing in influencer marketing for consumer transparency.
15:00 – Augment My Reality Please episode – Fyre festival’s use of influencer marketing.
21:00 – Digital advertising spend eclipses traditional advertising
22:00 – Google and Facebook’s ad duopoly.
23:00 – Will there be a scarcity of resources as users run out of time in the day?
26:00 – Leader: Google – 34 percent of consumers’ time online is on Google or a Google-owned site.
28:00 – Loser: Facebook – Usage has been declining
29:00 – Leader: Amazon – “The Amazon Effect: Love to Hate it, or Hate to Love it?” episode.
29:00 – Losers: Microsoft and Verizon – Losing market share.
30:00 – What are out of home ads?
31:00 – Influencer marketplace is getting crowded.
33:00 – Don’t Let Curation Kill Discovery episode – It is hard to find true creators
35:00 – Welcome to the Age of Assets: Brokers vs Owners episode – Brokers have an advantage now, but creators may begin to gain ground in the digital space.
39:00 – What will the relationship between creators and brokers look like in the future?
43:00 – Google and Facebook provide a good digital ecosystem for tracking attribution and click path to help brands understand their data.
44:00 – What is ad verification?